Proverbs 9:3 Having dismissed her serving maids, Lady Wisdom goes to town, stands in a prominent place, and invites everyone within sound of her voice:
Proverbs 9:4 “Are you confused about life, don’t know what’s going on? Come with me, oh come, have dinner with me!
Where are you standing or sitting right now? It’s 4:57 AM by my computer clock and all is not well in Town Center, Sherman, Texas. Hundreds, perhaps thousands of local citizens have been waiting in a “false line of hope,” in front of some retail store believing they are about to get the “deal,” of their life.
Historically, we don’t display ourselves well in light of “black Friday.” It’s a push and shove game controlled by the devil’s need to keep everyone stirred up. News casters have delighted in the terror that takes over and the resultant “stupid behavior.” Snatching a television out of someone’s arms is just fine; go ahead and do it. Jumping in line to payout with no respect of the other person’s rights is ok; try it. Take more than you can use and brag about your bargains later to your family and neighbors. The retailer is hoping you will act up so he or she gets the attention to their retail outlet. They are fighting themselves to control your spending dollar.
So how does a retailer arrive at this “magic dollar amount,” that sets your brain on fire. A local tractor place offered a 4 x 8 steel trailer with a loading rear gate for $499; unheard of. That indeed is about $250 to $300 less than normal retail on those trailers. Stop and think about this. If they can lower their margin for one day does it not stand to reason that they “own that margin,” year round. So in the spring when you see $99 dollar discount on Sat morning it’s really not a discount at all. That savings of $250 to $300 is what that dealer gets day in and day out for his profit margin. Granted the factory can offer sensitized pricing to move old inventory but that’s rare.
So what’s the one excuse for being in the middle of those crowds this morning?
The answer is in Proverbs 9: verses 3 & 4 …..
I’ll stay here in my garden this morning and drink some good coffee and have a couple of eggs. (my cost; pretty low I shopped at Aldi)